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MTech, under her entertainment platform – Vibe, has begun running series of promotions to reward interactive audience in conjunction with two of her various media partners, Cool FM and Music Africa.
The promo being run on Cool FM, which began on Tuesday the 29th of November 2005, is called the “Cool FM Crazy question Game”. It involves subscribers sending responses to a given question to the shortcode 33969, as a text message. The radio presenter has the liberty to decide which answer he deems original and sensible, and awards the subscriber with the “cool mobile gift basket”. The cool mobile gift basket includes: Two hours browsing time at the cool café, a N2000 cool talk international calling card, N1500 MTN & N1500 Vmobile recharge cards and a N2, 000 Chocolate Royal voucher. One question will be asked per day and this will be done three times a week.
The other promo which is being run on Music Africa is called “the Music Africa Rap Game”. The game entails subscribers sending in nice rhyming lyrics, created by them, of only 160 characters to the shortcode, 32055. The best two rhymes will be selected and scrolled everyday on the music Africa show every week, and other subscribers will vote for the one they think is better. The winners then win recharge cards worth N1500 for MTN subscribers and N1500 for Vmobile subscribers and their rhymes qualifies them for a grand prize of N10, 000 cash.
Mobile Media is one of the various mobile driven solutions that are provided by MTech Communication, the nation’s leader in mobile technology company. It involves partnering with various media outfits such as, Cool FM and Music Africa, to provide mobile-based initiatives which improve interactivity for both TV and Radio. The initiatives, which include custom ringtones, and SMS-based mobile solutions such as; SMS-TV, games and competitions, voting etc… are integrated with existing programs. According to Chika Nwobi, Managing Director of MTech, “MTech is pursuing these joint initiatives with leading media organizations in order to leverage the strengths of our respective organizations by offering a range of value added services to the GSM consumer market”.
“Vibe on Cool FM” offers listeners exciting services such as custom ringtones, interactive games and competitions, voting and sending of requests and greetings on both Cool FM, Lagos and Abuja. Music Africa is an independent television program currently being run on Silverbird TV every weekday. MTech provides custom ringtones and also deployed a solution, SMS- TV, which allows subscribers to send messages, requests, votes and greetings, and watch it being scrolled live on the Television screen. Vibe’s other media partners include Cosmo FM, Enugu, Hip-Hop World etc.
One of MTech’s Mobile Media promos, “The 969 game’, ran on Cool FM for 4 weeks between October 21 and November 11, 2005. The game gave its participants the opportunity to win “cool cash” by sending correct answers to a question of the week, via a text message, to 33969. The 69th and the 96th participants with the correct answer won 1,500 Naira and 3,000 Naira worth of mobile phone airtime, respectively, while the 969th participant with the correct answer won 10,000 Naira.
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