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The 969 game is one of the several mobile interactive services currently being run on Cool FM’s “Cool Mobile” channel and is powered by MTech, under her entertainment platform, “Vibe”. 969 game, is a mobile game that was launched on Friday, October 21, 2005 and runs weekly on 96.9 Cool FM, Lagos. The month long promotion ran till November 11, 2005.
The game gave its participants the opportunity to win “cool cash” by sending correct answers to a question of the week, via a text message, to 33969. The 69th and the 96th participants with the correct answer won 1,500 Naira and 3,000 Naira worth of mobile phone airtime, respectively, while the 969th subscriber with the correct answer won 10,000 Naira.
“Vibe on Cool FM” is one of media channels though which MTech’s creates more avenues for subscribers to enjoy more mobile interactive services. Cool FM’s reputation as one of the most listened to radio stations in Nigeria, informed MTech’s choice of her as a media partner. COOL FM is a wholly private radio station. It started operations on October 1st 1998, with a coverage area of the South West(state exactly the territory Cool FM covers) of Nigeria, (I think u should say here when Cool FM Abuja commenced operations)is presently the only 24 hour radio station in the nation’s capital territory, Abuja.
“Vibedownloads”, Mtech’s private entertainment brand, offers a rich variety of download content such as monophonic and polyphonic ringtones, jokes, horoscopes, screen savers, logos, entertainment news, local & international ringtones and music charts etc.
Vibe is an initiative of MTech Communications Limited, the pioneer value added service (VAS) company in Nigeria., created to The platform employs multiple media partnerships/channels, (mobile and web download content (Vibedownloads), event partnerships and sponsorships) to provide entertainment services to mobile phone subscribers.. Already, Vibe is available on Vmobile, MTN and Glo in Nigeria and is being established on other networks across the continent. Vibe’s partnerships with major media outfits in the country like, Cool FM, are primarily to give individuals a more exciting experience by making audience or viewership of radio and television programs more interactive. Vibe’s “Cool Mobile” channel offers SMS based services including custom ringtones, interactive games and competitions (such as the 969 Game), voting and sending of requests and greetings.
“Vibeweekly”, another product of Vibe, is a weekly newsletter which features movie reviews, latest local and international entertainment news, top ten music and ringtones, update on events of the previous week as well as information on upcoming events. Subscribers could sign up by visiting www.vibedownloads.com.
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